Autentico Hotels, the first Italian network of independent luxury hotels, launched the new «Prestigio Collection» last autumn. Prestigio Collection is aimed at the Italian upper scale segment, therefore 4 and 5 star hotels, villas/apartments and DMC/DMOs that want to exploit the market potential represented by high-end travel agencies and tour operators in the main world markets. Prestigio aims to support those companies that, in a context of an increasingly polarized tourism offer, are called to reposition upwards to continue growing.
Prestigio commercial plan consists of 100 days of presentations and over 500 face-to-face meetings with the most important Trade Leisure, Corporate and Events realities in the main 20 countries around the world. The collection, unlike other types of networks, will offer Commercial Secretariat, Revenue Management and Digital Marketing services. To this day, Prestigio Collection already has 15 affiliates between hotels, villas, apartments and DMCs.