Deutsche Hospitality has announced the launch of a new luxury brand: Steigenberger Icons. The brand aims at the repositioning of the properties towards the luxury segment of its Steigenberger Hotels & Resorts portfolio.
The Grand Hotel & Spa Petersberg, the Frankfurter Hof, the Parkhotel Düsseldorf, the Grand Hotel Belvédère Davos, the Wiltcher’s in Brussels and the Grand Hotel Handelshof Leipzig are the first hotels to join this new collection.
According to MKG, in 2019, Deutsche Hospitality was 57th for number of rooms managed globally (23.533), markedly up from 2018 when it came in the 66th position.
The German group is not yet present in Italy with any brand.