In the latest report from the Osservatorio Outdoor Estate 2024, presented by Human Company and THRENDS, the Italian outdoor tourism sector is poised for another robust year. As a Florence-based leader in hospitality and a stalwart in open-air tourism for over four decades, Human Company, in collaboration with THRENDS, reveals that the upcoming summer season...Read More
More than 56 million presences are expected for the outdoor segment for the summer of 2023 (meaning the months of June to September), with growth stabilising compared to 2022 (+2%) and a recovery of the normal demand trend compared to 2019 (+1%). 2023 is expected to be one of the best summers in the last...Read More
